Motor Bike Expo focuses everything on quality!
Plans for a larger, more exclusive edition… “loaded with new content”!
Motor Bike Expo begins again: this special weekend has long been a fixed date in the calendar for international two-wheel events. MBE is preparing to welcome the tens of thousands of visitors who are eager to witness the newest chapter of the international fair, scheduled for January 13th – 16th in its traditional formula among the Veronafiere pavilions.
The “custom motorcycle trade fair” presents, along with the latest sector news, the pinnacles of excellence from this world – engineering and technology are at home here alongside an invaluable wealth of art, craftsmanship, and skill.
Motor Bike Expo is able to bridge the gap between a rugged garage and the refined elegance of an atelier or a renowned style authority, passing from a producer of unique accessories to a team which presents its riders for the next world racing series.
At Motor Bike Expo, you will find the perfect mix which gives life to a magical place for motorcycle lovers, where you can purchase apparel for any style and accessories for any motorcycle – at the exhibition in Verona, motorcyclists get together and spend time with friends, a fixed date signaling a good omen for the new riding season just around the corner.
The new campaign “MBE 2022 – BE YOU, BE UNIQUE” underlines the authenticity in being yourself
The Motor Bike Expo Communications Department launches a new campaign which reiterates yet again how much motorcyclists are a vast community of enthusiasts – each one different, everyone with their own style and an idea of motorcycles which determines different uses and preferences, but all with the same firm belief: the visceral passion for two wheels.
MBE has always catered to these differences, identifying different trends, at times anticipating them and contributing to their creation and spread through the market, opening itself from the very first editions to the various motorcycling sectors and becoming today an indispensable event for companies and enthusiasts.
“Be you, be unique – if motorcycles are your passion, MBE is your home” will be the new slogan accompanying the 2022 event; this follows the previous slogan “Everyone needs something Special!”, while “No matter your style” will be incorporated once again for this new campaign.
